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Search has changed. Search marketing now works differently. 



Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. David Amerland takes the complex subject of semantic search optimization and reduces it into twenty manageable steps anyone can apply. 



Using some of the most advanced semantic SEO techniques, in plain English, he shows you how you can: 



• Make quick SEO gains for your website 

• Take your search marketing to the next level 

• Use search in your branding efforts 

• Define the uniqueness of your business 

• Create trust and authenticity on the web 

• Make use of current promotional techniques 

• Integrate video and images in search marketing 

• Shape your digital identity 

• Form clear brand values 

• Future-proof your SEO 



Start using semantic search techniques from the very first moment. Designed for the busy webmaster, business leader and entrepreneur, each chapter can be read alone, or in sequence. A comprehensive list of 200 questions, presented at the end of each chapter in tranches of ten allows you to reshape the entire way you approach digital marketing and search, irrespective of the size of your business or the budget available. 



Immensely practical, easy to read with each chapter standing alone this is the down to Earth aid to semantic search that you have been looking for.

• Sales Rank: #1869815 in eBooks
• Published on: 2015-10-07
• Released on: 2015-10-07
• Format: Kindle eBook

From the Author
David Amerland's involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.
 
Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.
 
He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, davidamerland.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.

About the Author
David Amerland's involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.
 
Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.
 
He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, davidamerland.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.

Most helpful customer reviews

1 of 1 people found the following review helpful.
The Best Guideline and Process to Define Your Online Presence
By Zara Altair
The strategy to differentiate your business on and offline. This is a workbook to define your business goals and refine your web presence to optimize your business results. The opposite of a quick read the questions at the end of each of the 20 steps clarify business vision and lead you through steps to translate your clear vision into your web presence across all media.
SEO Help is an ongoing process rather than a one time fix. The more you work on the steps, the more you will revise and refine your optimization practice for your business. Quite likely, you will find yourself revising a practice months after your first read.
If you want one book to help you define and optimize your web presence this is it.

5 of 6 people found the following review helpful.
Es Mecum (Be with Me): The book is a guide to weaving your identity into the Semantic Web
By Teodora Petkova
This book contains sound advice for building a trusted (by people and search engines) digital identity on the Semantic Web. I called the review Es Mecum [the Latin Be with Me], after the Ancient guides that were called Vade Mecum (Walk with me, a collection of instructions, that is intended to provide ready reference).

SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow guides you through the future that is happening now. Think semantic search, digital footprints, data flow, information organization and retrieval, entity building and many more.

In this book David Amerland walks you through the steps and processes for being and doing in the age of semantic search.

The book is a well-structured companion to building digital identity. It is extremely useful for two reasons:

gives you the big picture in digestible chunks of 20 subtopics
guides you all the way to shaping your and your business as an entity on the Web.

Avoiding the curse of knowledge, without over-simplifying the subject though, the author,makes the reader the most important person in the communication. Reading the book you are presented, in plain English, the whys and hows of what we as people and businesses have to do/create/transform in order to tap into the potential of the semantic search cornucopia.

Why be? is a question that till very recently sounded "politically incorrect" in the SEO World of tips, tactics, one-night solutions and mechanical approaches to visibility.

What I liked about David Amerland's SEO book is that it shows ways that allow people and businesses to grow their presence organically. The chapters include a lot of things regarding the very practical side of the semantic web.

I find essential that the Semantic Search Action Lists, provided after every chapter, have been and are being applied by the author himself everyday. David Amerland has walked the path he points to with this book many times both with his audience on Google + and with with his corporate clients, showing everybody around the Semantic Search world.

I have been following David on Google+ for almost two years and there is no single time when he was not an example for me.

How SEO HELP helps?

· Gives practical tips on how to streamline the efforts you put into building authoritative trusted and recognizable digital identity
· Provides structured, easy-to-follow and to implement, understanding of Google Plus (HOAs, business pages, personal profiles), Google My Business (Google+ local, business info structuring, reviews etc), Google Authorship.
· Shares exactly what you need to know about the hurricanes with not so tender names like Ontologies and Structured Data. Gives you the knowledge you need to understand that these are your best friend when you it comes to making the information you put on the web for you and for your business indexed and understood by search engines
· Effectively nudges you to consider your content very very seriously in terms of types, channels execution and most importantly processes.
· Outlines tools and the best ways to use them in order to build a sematically-rich representation of your business (HOAs, podcasts, Youtube videos, hashtags etc)

in a nutshell SEO helps you organize your thinking and thus your writing and digital presence. I recommend it to writers, marketers and small business owners, as it has what it takes to help everyone interested in building their digital identity on the Semantic Web in a consistent manner.

1 of 1 people found the following review helpful.
A superb book (and guide) on SEO for any business
By Oleg
This book is a standout for 2 simple reasons: it's full of extremely potent information and it's small enough not to overwhelm anyone reading it and trying to implement the wisdom within.

The book is thoughtfully broken down into 20 steps, each dealing with a particular topic in the wondrous world of Google's Semantic Search and its impact on SEO. Each of the 20 steps contains 10 action steps, where the author guides the user with specific actions, thoughts and strategies. Thus, even though any business can read the book and benefit from it - the action steps allow for easy consumption (there are only 10 in each step), yet would be customized for each business trying to implement them.

It's an absolutely brilliant strategy on the part of the author of walking the reader through every step of the way, almost hand holding the user to ensure maximum success and proper implementation. Between the information in each chapter and the reader working on the steps - this book becomes an SEO bible, with built-in ability to help any size business, in any industry, in any country, to take control of their web presence and SEO to maximize that presence and be able to grow their business as an eventual results of incorporating every step and every action.

To help with tracking the details of action steps - the author also provides access to an online companion tool, making it easy to track the progress and use the tool to generate an SEO Blueprint for the business. Also, there's a Google+ Community, specifically dedicated to readers and users of the book, with categories of discussions mirroring the steps in the book, where the readers can share their thoughts, learn from each other and have direct access to the author himself.

To summarize - if you're running a business and care about being found online and being able to grow your business - this book is an absolute must.

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[O399.Ebook] Ebook Free Naturally, Delicious: 100 Recipes for Healthy Eats That Make You Happy, by Danny Seo

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Danny Seo, America's leading sustainable lifestyle guru and founder/editor-in-chief of Naturally, Danny Seo magazine, creates a cookbook filled with more than 100 recipes for preparing healthy, easy, organic meals.


In his wildly popular new magazine, Naturally, Danny Seo, editor-in-chief Danny Seo presents a modern and stylish take on green living, and in his first cookbook, he extends that fresh approach into the kitchen.  Naturally, Delicious will show home cooks that preparing healthy, delicious food on a daily basis doesn’t have to feel like an expensive, time-consuming chore. By following Danny’s emphasis on clever kitchen hacks, kitchen efficiency strategies, and eye-catching presentations, readers will be able to create simple, delicious meals with minimal effort and time, making eating heathfully and well a sustainable practice anyone can introduce to their everyday routine.

• Sales Rank: #15628 in Books
• Published on: 2016-08-30
• Released on: 2016-08-30
• Original language: English
• Number of items: 1
• Dimensions: 9.81" h x .95" w x 8.88" l, 1.25 pounds
• Binding: Hardcover
• 240 pages

Review
"A helpful and surprising cookbook...An interesting approach to good-for-you food without sacrificing flavor and appeal." —Publishers Weekly

About the Author
DANNY SEO is the editor in chief of Naturally, Danny Seo, a national print magazine that celebrates the idea that style and sustainability don't need to be mutually exclusive from each other. Naturally, Delicious is his 10th book and his first cookbook. Danny is also the host of the upcoming TV show Naturally, Danny Seo, which will bring all of the ideas for cooking, home decorating, beauty, wellness, and travel to life that you see in the pages of his magazine. His line of branded Danny Seo eco-friendly products are sold in stores across the United States, Canada, and Europe and include retailers like TJ Maxx, Marshalls, and HomeGoods.

Most helpful customer reviews

5 of 5 people found the following review helpful.
whatever you like to eat to stay healthy
By Amazon Customer
Lovely book, lovely recipes, just lovely inside and out. A mix of plant-based, paleo, whatever you like to eat to stay healthy....not preachy whatsoever. BEAUTIFUL photos.

3 of 3 people found the following review helpful.
... ON TV WHILE EXERCISING THOUGHT IT MIGHT HAVE SOME GOOD RECIPES NOW ALL MY FRIENDS WANT TO BORROW IT ...
By happynperky
SAW BOOK ON TV WHILE EXERCISING THOUGHT IT MIGHT HAVE SOME GOOD RECIPES NOW ALL MY FRIENDS WANT TO BORROW IT MAY NEED TO GET MORE FOR CHRISTMAS GIFTS

1 of 1 people found the following review helpful.
Does no disappoint! Great ideas and easy to make recipes for ...
By Martha C. Suhr
I saw the author on" Harry" and wanted to try some of the recipes so I ordered it. Does no disappoint! Great ideas and easy to make recipes for every day. There are some special foods needed so a trip to a more organic food store is important before cooking. Very tasty!

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[C641.Ebook] Ebook Download Data Structures: Abstraction And Design Using Java, by Koffman

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This book lays the foundation for programmers to build their skills. The focus is placed on how to implement effective programs using the jcl instead of producing mathematical proofs. The coverage is updated and streamlined to provide a more accessible approach to programming. They'll be able to develop a thorough understanding of basic data structures and algorithms through an objects-first approach. Data structures are discussed in the context of software engineering principles. Updated case studies also show programmers how to apply essential design skills and concepts. · role of internet · marketing on internet · consumer behaviour · product decisions · pricing decisions · advertisement and promotion · marketing research · marketing strategy · e-retailing · b2b networks and ecommerce hubs · website design · mobile marketing · blogging: a marketing tool · customer relationship management · globalisation of business · ipr and legal issues

• Sales Rank: #2087156 in Books
• Published on: 2011-06-28
• Original language: English
• Dimensions: .0" h x .0" w x .0" l, 2.38 pounds
• Binding: Paperback

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The air we breathe is twenty-one percent oxygen, an amount higher than on any other known world. While we may take our air for granted, Earth was not always an oxygenated planet. How did it become this way? Donald Canfield--one of the world's leading authorities on geochemistry, earth history, and the early oceans--covers this vast history, emphasizing its relationship to the evolution of life and the evolving chemistry of the Earth. Canfield guides readers through the various lines of scientific evidence, considers some of the wrong turns and dead ends along the way, and highlights the scientists and researchers who have made key discoveries in the field. Showing how Earth's atmosphere developed over time, Oxygen takes readers on a remarkable journey through the history of the oxygenation of our planet.

• Sales Rank: #1026496 in Books
• Published on: 2015-12-01
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .60" w x 6.10" l, .0 pounds
• Binding: Paperback
• 216 pages

Review
Winner of the 2014 ASLI Choice Award, Atmospheric Science Librarians International
One of Nature.com's Top 20 Reads for 2014
One of Science Friday's Best Science Books of 2014

"His excellent descriptions of the scientific process show how competing hypotheses, and the scientists who present them, vie for supremacy. Canfield also offers a philosophical perspective: scientific understanding provides true insight into the structure of the natural world."--Publishers Weekly

"Engaging and authoritative."--Nature

"An ecologist's ambitious, engrossing primer on the key atmospheric element, ranging from the 'great oxidation event' to photosynthesis."--Barbara Kiser, Nature

"Concise and easily read, Oxygen provides an ideal starting block for those interested in learning about Earth's O2 history and, more broadly, the function and history of biogeochemical cycles. . . . The endnotes provide valuable entries for readers who wish to explore particular points in greater depth and, in other cases, enable brief digressions for interesting personal notes without disrupting the logical thread of a given concept. And the detailed bibliography captures a vast swath of the relevant primary literature. I highly recommend Canfield's book for anyone with even a remote interest in Earth history, as O2 singularly encompasses much of what makes our planet special."--Woodward W. Fischer, Science

"Oxygen takes readers on a remarkable journey through the history of the oxygenation of our planet."--Devorah Bennu, GrrlScientist at The Guardian

"This is the sort of science writing we would all do well to read more of. . . . Engage[s] with the ambiguity of a world where evidence is imperfect, knowledge evolves, and mistakes can be made in interpreting the data."--Ian Scheffler, Los Angeles Review of Books

"Oxygen: A Four Billion Year History will be an entertaining and informative read, however, for anyone with a serious interest in the long-term history of the Earth: students contemplating working in the area and specialists in related disciplines as well as engaged general readers."--Danny Yee, Danny Reviews

"Written as an accessible introduction, with anecdotes sprinkled throughout, bringing the scientists' personalities to life. . . . It would make a solid overview for any university biology or geology student."--Wade M. Lee, Library Journal

"Scientific understanding of the role of oxygen in the ancient oceans and atmosphere has taken major steps forward only recently; this book . . . is written by a man who made significant contributions to this new understanding. Canfield wrote a seminal paper on ancient ocean chemistry and has spent his career studying the geochemistry of lakes and oceans. . . . To make the discussion more accessible to nonscientists, the technical portions of the discussion are provided as notes at the end of the book."--Choice

"Given the complexity and breath of the material, the narrative has a light touch and is scattered with anecdotes about the scientists and adventures involved in the story, giving a real sense of the human endeavor. As well as the fascinating subject matter itself, the overriding impression is one of exhilaration and sheer enjoyment in pursuing this most fundamental, yet challenging, of scientific quests. Highly recommended."--Chemistry World

"Canfield shows us how his science is done, and weaves together molecular biology, geology, geochemistry to tell this history of the air we breathe."--David L. Kirchman, Key Reporter

From the Back Cover

"With humor and humanity, Oxygen captures the excitement of scientific discovery and describes the amazing natural history of how Earth's oxygenated atmosphere came to be."--Ed DeLong, Massachusetts Institute of Technology

"A fascinating, accessible tour through the history of atmospheric oxygen, written by one of the world's top geobiologists. Canfield takes the reader from the anaerobic early Archean Earth up through the modern highly oxygenated environment, providing pointers to the relevant scientific literature along the way. Even experts in this field will learn things from his book."--James Kasting, author of How to Find a Habitable Planet

"In Oxygen, Don Canfield recounts two epics in one--the evolution of breathable air over the entirety of Earth history, and the equally engaging account of how scientists have reconstructed this history from chemical details in ancient rocks. Even those who know the story well, or think they do, will find much food for thought."--Andrew Knoll, Harvard University, author of Life on a Young Planet: The First Three Billion Years of Evolution on Earth

"Canfield takes us on a journey through the discovery of what produces oxygen, how oxygen evolved on the planet, and how that evolution influenced other aspects of planetary evolution. An enjoyable book."--Lee Kump, coauthor of The Earth System

"This is a wonderful introduction to the most important event in Earth history--the rise of oxygen in the atmosphere. Canfield shares his broad and deep grasp of the field, his research leadership, his respect and admiration for the work of others, and his excitement and healthy skepticism about what we know--and still need to know."--Timothy W. Lyons, University of California, Riverside

About the Author
Donald E. Canfield is professor of ecology at the University of Southern Denmark.

Most helpful customer reviews

20 of 21 people found the following review helpful.
5 Stars for Information, 1 Star for Communication
By Roger Sweeny
I would recommend this book to geology grad students, advanced chemistry majors, the many PhDs, post-docs, and professors whose research is mentioned, and people who are willing to stop often, do some outside research, figure out exactly what the author is saying, think about how it fits with the rest of the book, and continue reading. I would not recommend it to the proverbial “intelligent layman”–even if that person had some background in chemistry and biology and geology. If you think the word diagenetic (which Canfield uses without definition) has something to do with the double helix, this book is probably not for you.

Canfield really knows his stuff. There is an awful lot here about how much oxygen was in the earth’s atmosphere when, and what processes might be responsible.

But, OMG, there are so many problems with the writing and organization. Orson Scott Card’s one star review is unfair (it is NOT easy to make all this information “entertaining and absolutely clear”) but his statement about “telling things way out of order and assuming knowledge that most readers won't have” rings true. Canfield needs to explain things early, in a way that readers can understand and use for the rest of the book. E.g.,what does it mean to say “sulfate is reduced to pyrite” and why does it matter?; what is the difference between ferrous and ferric iron and why does it matter? This one made me crazy: On pages 89 and 90 (out of 158) are a series of paragraphs about the chemistry of iron. “To understand this,” he begins, “we need to know something about the chemistry of iron (Fe).” But he’s been talking about iron reactions for a good deal of the last 89 pages–as if we not only know something about the chemistry of iron but know a lot! Why the bleep are these paragraphs more than halfway through the book?

It IS hard to write a book like this. You have to make lots of decisions about what ideas to introduce when, and how much detail to go into. Canfield has chosen poorly for people who aren’t “in the business.” Reading the epilogue, which is sort of a summary earth history, I wondered how much better the book could have been if he had started with this, suitably expanded and explained: “what I think happened”–and devoted the rest of the book to what the research says: “why I think it happened.”

19 of 23 people found the following review helpful.
Note from Publisher
By P. Treadwell
Unfortunately the rights holder to Plate 5 was not willing to grant rights to include it in the digital edition. We share the customer's frustration, but many readers who prefer Kindle to print are enjoying the book in spite of this one missing illustration.

8 of 9 people found the following review helpful.
Distracted by the academic chit-chat
By Little Teacher on the Prarie
I found Canfield's obsession with inclusion of academic chit-chat and academic crediting in the text to be distracting, not endearing as he perhaps intended. I spent years in academia and I understand it is important to give out atta-boys and atta-girls, but not in the middle of the story. Save it for publication in specialist academic journals where such score keeping really matters and keep it in footnotes in a book like this aimed at a wider audience. For an example, see p. 43 and the digression on hotel repairs by his mentor Dave Des Marais.

A glossary would have been helpful, too. I've also been reading Nick Lane's book on oxygen for an overlap in coverage, which is a much more no-nonsense style of writing.

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[B490.Ebook] Free PDF The Way To Vibrant Health: A Manual of Bioenergetic Exercises, by Alexander Lowen, Leslie Lowen

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The Way to Vibrant Health, now in its 3rd printing, represents over 20 years of Bioenergetic body-psychotherapy techniques. These unique exercises are designed to reduce muscular tension and promote well-being, allowing you to feel more joy and vibrancy.

• Sales Rank: #3801145 in Books
• Published on: 1992
• Number of items: 1
• Binding: Paperback
• 166 pages

About the Author
Alexander Lowen, M.D., has practiced psychotherapy for more than 55 years. He has authored 12 books on Bioenergetic Analysis, including Fear of Life; Depression and the Body; Love, Sex, and Your Heart; Joy; Language of the Body; and Narcissism

Most helpful customer reviews

2 of 3 people found the following review helpful.
Not as usefull as I thought it would be.
By zenmindt
This book didn't cover anything that I haven't seen before. I suppose in the 70s when it was written, information of this type was hard to come by. But now it's very common place. Anyone who has done yoga or tai chi, or is just in relatively good shape won't get anything new from this book. People who are older and have not taken care of themselves could benefit from this book I suppose, but there's nothing in here that you couldn't just do with a swiss ball and foam roller.

I did like some of the breathing exercises in the earlier chapters though. And if you are someone who doesn't already have experience with body work, this book is a good introduction. Just buy it used though, it's not worth paying for a brand new one.

1 of 1 people found the following review helpful.
Five Stars
By Luigi Baccetti
Met my expectations

17 of 19 people found the following review helpful.
If One Tries These Exercises, Lowen's Ideas are More Understandable
By Passionate Therapist
One thing about Alexander Lowen's ideas of feeling better, is that they can seem unusual. That is because the average person today is so disconnected to real feeling that we cannot recognize the sense (pun intended) in which he talks about feeling, desire, grounding etc. The only way to come to know it is to work the body. Not work the body to make it greater for the ego but to become comfortable in our own skin. This book is a generous gift of such exercises worked out by decades of trial and err. Just do some. Your feeling will increase. What you do with that greater, more real feeling is the subject of his other books.

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